So you’re ready to use to grow your blog (or shop!)—but before you dive into designing pins or chasing views, let’s talk about your actual account. Because if your profile isn’t set up right from the start, the rest won’t matter.

With my strategy, I drive 200–500 visits a month from to my blog—traffic that helps me earn over $10k monthly (you can read more about this here). In this guide, I’ll show you how to set your account up the right way so you can start getting real results too.

1. Start with a Business Account

If you haven’t already, switch your profile to a business account (or create one from scratch). It’s free and gives you access to analytics, Rich Pins, and tools that actually help you grow.

Use your blog or brand name as your display name—this makes you easier to find and instantly recognizable. Once your account’s set up, make sure to claim your website (it’s just a quick copy-paste step). This unlocks features that help trust your content, which means more reach, more clicks, and better performance overall.

Bottom line: if you want to use to drive real traffic, a personal account won’t cut it. Set up your business account the right way, and you’re already ahead of most people.

2. Add a High-Quality Profile Photo

First impressions matter—especially on . Your profile photo should be clear, professional-looking, and reflect your brand. If your blog is more personal, go with a friendly headshot. If it’s brand-focused, use your logo (just make sure it’s not blurry or cropped weird).

If you use Canva, make sure you save the jpeg file in the highest quality, and size 800x800px should be great.

This tiny image shows up everywhere—from search results to pin comments—so don’t skip it. People are way more likely to follow you (and trust your content) when your profile looks polished and intentional. Keep it clean, simple, and easy to recognize at a glance.

3. Write a Keyword-Rich Bio

Your bio isn’t the place to be cute and vague—it’s where you tell people exactly what you’re about and why they should care. Use clear keywords that match what your audience is searching for. Think less “dreamer, foodie, wanderer” and more “easy weeknight dinners, budget decor ideas, blogging tips that grow traffic.”

Keep it short, but make every word count. Mention who you help and what kind of content you share. And yes—this part helps figure out who to show your pins to. So make it obvious, helpful, and totally you.

4. Use Rich Pins

If you’re not using Rich Pins yet, now’s the time. They pull extra info straight from your website—like blog titles, ingredients, product pricing, or meta descriptions—and make your pins look way more professional (and clickable).

The best part? They update automatically if you change something on your site. So if you tweak a blog post title or swap out product details, your pin updates too. It’s super helpful for SEO and gives your pins that polished, “this person knows what they’re doing” vibe.

Read more info about how Rich Pins work on ’s hub.

Set them up once, and you’re good to go. Totally worth it.

5. Clean Up Your Boards

Before you worry about pinning new content, make sure your boards are doing their job. That means:

Use clear, keyword-rich board titles (think “Healthy 30 Minute Dinners” not “Yum”).

Write short board descriptions that include your main keywords. This helps understand what your content is about.

Reorder your boards so your most relevant or seasonal ones show up first.

Delete or make irrelevant boards secret (no one needs to see your old wedding inspo if you blog about home decor).

Your boards are like shelves in a store—make them easy to browse and full of stuff your audience actually wants.

6. Pin High-Quality Content

is a visual platform, so low-quality pins just won’t cut it. Use vertical images (1000 x 1500 px is the sweet spot), stick to clean layouts, and make sure your text is easy to read—especially on mobile, make sure the font is 18px.

Create pins that look like they belong in a feed full of pro content. That doesn’t mean overdesigning—it just means sharp images, bold text overlays, and a clear call to action (like “Get the Recipe” or “Read the Guide”).

And if design isn’t your thing? Use Canva. They’ve got tons of templates that make it easy to create scroll-stopping pins without overthinking it.

Another big one—use amazing images. Seriously, don’t settle for low-quality visuals. Great photos make your pins stand out and your content look 10x more professional. You can buy beautiful stock images from sites like Depositphotos (I use them myself—they’ve got solid pricing and good variety).

Need more places to find high-quality, feminine photos? I put together a full guide on where to buy the best ones to make your blog look absolutely stunning. Go check it out.

8. Skip the Hashtag Overload

Hashtags used to matter more on , but these days? Not so much. If you want to add one or two super relevant ones, go for it—but don’t rely on them to boost your reach.

is all about keywords and quality content. Focus on writing solid pin descriptions and creating boards people are actually searching for. That’s what gets you seen—not stuffing #graduation #partytips #summer #foodie into every pin.

10. Add a Save Button to Your Site

Make it easy for people to pin your content straight from your blog. Adding a “Save” button (also called a Pin It button) lets visitors share your posts without thinking twice—and that means more reach for you, without any extra effort.

You can set it up with ’s widget builder or through most social sharing plugins. Once it’s live, your content becomes way more shareable, and gets more signals that your site is worth showing off. It’s a quick win you don’t want to skip.

I use Monarch plugin to add social sharing buttons to my blog pages, which is perfect for WordPress sites. Or you can add the save button by adding code to your site, read more about it here.

Final Thoughts

Creating a account that actually drives traffic doesn’t have to be complicated—you just need to set it up right from the start. Focus on the basics: clean branding, smart keywords, quality pins, and a clear strategy. Once your account is dialed in, everything else starts working better.

Want the full breakdown of how I get consistent blog traffic from (and how you can, too)?

Click here to check out my step-by-step guide.